Current Affairs - Awards and Honours - Discussion

Levi’s has chosen Bollywood actress Alia Bhatt as its new global brand ambassador, reflecting the brand’s strategic move to align with changing fashion trends. Women’s fashion is shifting away from tight silhouettes towards relaxed, wide-leg, and comfort-first denim fits. Alia Bhatt, known for her strong influence in both cinema and fashion, perfectly embodies this evolution, resonating with younger audiences globally. Her association allows Levi’s to position itself as a culturally relevant, style-led brand that appeals to Gen Z and millennials. This collaboration highlights authenticity, self-expression, and Levi’s ambition to evolve beyond heritage denim into a trend-forward fashion icon.