Current Affairs - Awards and Honours - Discussion

In June 2025, Katrina Kaif was officially named the Global Tourism Ambassador for the Maldives by the Maldives Marketing and Public Relations Corporation (MMPRC). This move aims to rejuvenate the country's tourism appeal, particularly among Indian and international travellers, and aligns with the Maldives' broader strategy to position itself as a premier luxury destination. Kaif’s strong global image, especially in South Asia, is expected to amplify the outreach of campaigns such as the Visit Maldives Summer Sale. Her appointment also aligns with diplomatic efforts to strengthen India-Maldives ties ahead of PM Modi’s visit, marking a blend of tourism promotion and soft diplomacy.