Current Affairs - Awards and Honours - Discussion

Dettol selected MS Dhoni as the face of its newly launched ‘Icy Cool’ personal care range in May 2025. Known as “Captain Cool,” Dhoni embodies the qualities of calmness and resilience, which align perfectly with the campaign’s theme—providing cooling relief and germ protection during the intense Indian summer. The product line includes soaps, body wash, and handwash designed to combat heat-related hygiene issues such as excessive sweating and germ buildup. The partnership leverages Dhoni’s strong national appeal and trusted public image to communicate the brand’s commitment to seasonal relevance, hygiene, and comfort through an engaging commercial campaign.