Current Affairs - Awards and Honours - Discussion

Actress Tamannaah Bhatia has been chosen as the brand ambassador of Karnataka Soaps & Detergents Limited (KSDL) for a two-year term. This decision is a strategic move by KSDL to modernize its brand appeal and connect with a younger demographic both in India and internationally. With over 28 million followers and a strong pan-India presence, Tamannaah is seen as an ideal face for the brand. Her appointment supports KSDL’s goals of expanding its market, increasing visibility, and blending its century-old legacy with a contemporary outlook. The contract, worth ₹6.2 crore, marks a major step in KSDL’s transformation journey.