Current Affairs - Awards and Honours - Discussion

Vidya Balan has been appointed as Federal Bank's first-ever brand ambassador, marking an important step in the bank's brand evolution. This partnership aims to connect with a wide range of demographics, including various geographies, genders, and generations, as part of the bank's strategy to transform its market presence. Federal Bank, headquartered in Aluva, Kerala, is a well-established Indian private-sector bank, and this collaboration with Vidya Balan will likely help enhance the bank's image and appeal to a broader audience.