Current Affairs - Awards and Honours - Discussion

Lalitha Nataraj has been appointed as the CEO of the newly formed standalone subsidiary of the BHIM app. This strategic move by the National Payments Corporation of India (NPCI) aims to strengthen the presence of BHIM in the highly competitive UPI market. Nataraj, with her extensive experience at IDFC FIRST Bank and ICICI Bank, is expected to lead the subsidiary in expanding its market share, which is currently overshadowed by dominant players like PhonePe and Google Pay.