Current Affairs - Awards and Honours - Discussion

Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), the marketers of the popular Amul brand of milk and dairy products, was awarded the 'Marketer of the Year' award by the International Advertising Association of India (IAAI). The award was received by RS Sodhi, the Managing Director (MD) of GCMMF, on behalf of the 36 lakh milk famers and producers of Gujarat. Amul is the brand worth Rs 41,000 crore and is the biggest cooperative owned by 36 lakh farmers of Gujarat. Amul is not only known for its cooperative structure and farmer's faith, but is also known for its marketing and advertizing strategies.