How can a Business get rid of the Bad Name that it has earned?
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Points to remember before you participate in this disuccsion:
- Assume, you one of the member of a real group discussion.
- Take the initiative to participate and contribute your thoughts.
- Express your positive attitude towards providing the solution.
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Barkha Singhal said:
(Sun, May 20, 2012 12:24:09 AM)
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Hello,
Well I feel that any company's stability depends on many factors i.e. it has to fulfill certain obligations and responsibilities towards the society, government, consumers, employees, environment etc.
So the main point occurs that how to satisfy them. This can done by fulfilling its responsibilities honestly. Like.
RESPONSIBILITIES TOWARDS CONSUMER.
1. Providing them good quality products.
2. Selling these goods at reasonable prices.
RESPONSIBILITIES TOWARDS GOVERNMENT.
1. Paying taxes honestly.
2. Paying taxes on time.
3. Not to indulge in corrupt activities.
RESPONSIBILITIES TOWARDS SOCIETY.
1. As they are only directly or indirectly responsible for creating these social problems so they have to only put the initiative to solve the problems like that of terrorism, corruption etc.
2. Providing social aids like organizing free health check up camps or any other thing just like that.
RESPONSIBILITIES TOWARDS EMPLOYEES.
1. Paying them fair salaries.
2. And just not taking off there jobs without any reason.
RESPONSIBILITIES TOWARDS ENVIRONMENT.
1. Using the resources efficiently.
2. Giving back the earth whatever taken from her i.e.we have not inherited this earth from our forefathers rather we have borrowed it from our future generations paying them by making all the debts.
3. Proper disposal of wastes so not to harm the ecosystem.
SO, these are the things by which a company can gain a good reputation. Though it will take time but it will provide a long term interest to the firm. It could also help the company even in the BAD TIMES! |
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Rate this: +1   -0
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Shashank said:
(Tue, May 15, 2012 10:55:20 AM)
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| The most important things which a business earns are trust and good will. When a business has a bad name it looses both of the above mentioned. In this case it is very very difficult to get those back. No matter how hard the people associated to that business try to clean the name, its quite a possibility that they'll face failure numerous times. Also, strong competitors will raise the point again and again about the bad business, thus pulling it back. This is a very problematic situation. This has to be dealt with great patience, cleverly and with positive approach. But not everyone has the required potential to do so. |
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Rate this: +2 -0
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Sagar said:
(Sun, Apr 22, 2012 04:42:37 PM)
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Hi friends,
A company when gets a bad name to get rid of the bad name it takes a lot of time and requires patience all the positiveness attained by the company I lost and it acquires the negatives feeling in approaching that company by that customer.
It requires lot of repairing or a damage control methods like.
Creating awareness among the customers through a good brand ambassador.
Properly checking to eliminate the occurrence of any new problems.
Creating awareness through live programs.
It is entirely like a crop.
If a crop/plant is affected by the worn we cannot get it back but we can stop it from spreading it to the other parts through pesticides so that we could manage the crop from entirely damaging but it takes a lot time.
Be patient, through hard work and sincerity will definitely bring success and fame to the organisation.
Thanking you all. |
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Rate this: +3 -0
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Priya said:
(Fri, Apr 6, 2012 03:14:40 PM)
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Each and every company when enters a market tries to earn goodwill.Good reputation is first and foremost aim of a company.If a company has lost its goodwill ,it is very difficult to comeback.Company should take the following steps to regain its reputation:
1.It should try to recognize its flaws and overview the reason for the failure.
2.Company should appoint a team of expertise who recognize the flaws.
3.Enter into the partnership with reputed company.
4.Implement new marketing and advertising strategies to attract people. |
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Rate this: +6 -1
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Jordanz said:
(Sat, Mar 10, 2012 11:36:43 AM)
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| Of course its hard to stand up after a disastrous defeat. But commin=tment ad=nd confidence helps. The common thing to do is reconcile for the failures. Device charts and pattern as to how did it come to this. The company should have a sense of pride and state that they have done wrong. Surely its not the end of the world. Improving their methods and strategy, start stepping up their game face, contribution helps. Advertise their new scope of business and erect the tilting towers. |
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Rate this: +4 -1
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Sajid said:
(Mon, Feb 27, 2012 03:33:20 PM)
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| I liked the saying of one comment and I am agree with him to regain the lost land is hard than conquaring new land. The world is now a big single market and the fate of the company is decided by consumers via trust and reputaion. If a company lost its good will the company needs many years to regain the goodwill, example when it was found coca cola is contaminated with pesticides the sales went down same happened with cadbury. To regain the reputation company must look for the root of the bad reputaion and then the company should find the alternatives to solve the problem. Its important to choose the right alternative for the problem and finally should impliment the alternative at test level so that we can check the effectiveness of the alternative before implimanting it on higher basis. The various alternatives could be use of celebraties, use of media, use of personal relations, use of responsiblity management depending on the nature of problem or say root of bad reputation. |
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Rate this: +14 -1
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Saroj said:
(Sun, Jan 29, 2012 06:39:19 PM)
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| I think possible solution would be to convey message in the public by the the chairmen or owner of the company. Second solution could be to advertise through public for public. Word of mouth. Take a sample of people from different cities, different demographic category. Let them use that product and afterwards they will promote your product. And yes definitely first of all find the basic reason for the failure or bad image created, and remove it or improve it. First make sure that the product is good now. |
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Rate this: +2 -7
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Kuljeet said:
(Fri, Jan 27, 2012 11:49:16 PM)
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| It is very difficult for a business to get rid of the bad reputation. First step is to find out the reasons for bad reputation. Who is responsible for this reputation? Is it a person or a product or a service? Second step is to improve or remove (if unable to improve) the reasons for bad reputation. Third step is to gain the confidence of the consumer. The business, to regain its good reputation has to start from scratch. A person with good reputation and vast experience should be given the responsibility to rebuild the business rather than spending money on advertisement or diversification. |
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Rate this: +20 -1
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Sheikh said:
(Fri, Jan 27, 2012 12:48:05 AM)
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Yup, good reputation to a company comes after a hard and long process of satisfying customers. Ones if the company goes wrong in some condition then it will loose its reputation which it gained in that long process.
It can regain it by giving a good and cute message to the public in commercial advertisements or newspapers, and of course by giving good quality tested product with reasonable prices. In this situation company should not go for discount method for their products, or else the public may think the company is influencing the customers to buy their products which would be a harmful. Instead of that, a company can give the reasonable price for the product with a great marketing strategy.
Thank you. |
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Rate this: +3 -2
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Bhagath said:
(Sun, Jan 22, 2012 08:47:11 PM)
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Hi,I am Bhagath,
I wanna make you clear that any thing lost can be regained by constant efforts kept on it.The same applies here when any company looses its reputation it has to come out of the circle and think about the roads to sucess.
The bad reputation got is verd hard to wipe it,but its not the impossible deed,the campany has to change their strategies ever since they have started their company and has to make a rapid change in their strategy applications.
Some initiatives should be made like,
->Promotions byy celebrities.
->getting in to the people with their new product launches.
->should make use of the social networkink sites helps them alot.
->the best is to make their business get into face book with e-commerce sites.
->and last but not the least they should maintain best quality in order not to loose the up coming customers.
Thank u for co-operating me for feling free to give my views. |
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Rate this: +9 -2
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Maggie said:
(Sun, Jan 8, 2012 06:10:05 PM)
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| A business can get rid of their bad reputation by delivering a quality product to their customers. You can ask me how will a customer trust a company which has lost its reputation. One can give a sample product to prove the quality. Once the customer is satisfied he can trust the product. |
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Rate this: +3 -1
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Sharath said:
(Sun, Jan 1, 2012 09:56:28 PM)
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| Hi friends I'm sharath, as per my opinion Its possible to decline the elevated bad reputation for the firm by accepting the bad things that done by the firm and by promising the customer to give the ecstatic products and services, and also the firm must empathetical think the problems of the customer with the product and make a new goals and responsibilities and take corrective action to not to re-happen in future. |
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Rate this: +4 -2
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Puja said:
(Fri, Nov 25, 2011 11:03:44 AM)
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Hello friends, I think it is very difficult for any business to grow and make a come back again once it has earned a bad name however it is not impossible, so to make a come back it will have to make lot of efforts with patience.
1) look back and study their Mission and Vision statement, what was it that the wanted to achieve and why they failed.
2) after finding the exact reasons rework on their Vision, Mission and ethics they want to follow.
3) they can make partnership with a good companies to enhance their image or they can also make such brand ambassador who are having a good image in country.
4) they should also work on their CSR policies that is very necessary nowadays, it will surely enhance the image of the company. |
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Rate this: +37 -0
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Binoy said:
(Sat, Sep 24, 2011 04:03:22 PM)
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| It is said in war that it is difficult to regain a lost land more than conquering a new one, the blood shed is more. Same applies to businesses, once a bad name is achieved it is very difficult to wipe it out though nnot impossible. Firstly thecompany sould assess the reaosn for the bad reputation in terms of product, service, quality. Once identified the next task is to develop a startegy to wipe out the reason associated with it. T give an example of cadbury, when it was established that worms were found in the chocolate, they endorsed Amitabh Bachahn to promote the product again after retifying their fault. Today no one rememebrs about it as there was never a second chance. Had the case occured again they would have been in troble. In fact today it is one of the established brands in Inndia. |
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Rate this: +45 -1
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Bharat Jha said:
(Tue, Aug 30, 2011 08:11:11 AM)
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For a business, it is not so easy to get rid of the bad name it has earned earlier. But it is not impossible kind of thing. it can be done by taking few basic steps such as-
1. Identify the facts that causes in this failure,
2. Take appropriate solutions in order to remove these failure
3. Advertise about the improvement
4. Company may also give some offers to attract their customers.
I think that these steps must be followed in order to get rid of bad name earned earlier. |
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Rate this: +19 -4
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Sneha said:
(Fri, Aug 12, 2011 09:28:14 PM)
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| A business can get rid of bad name it has earned by starting every thing from atomic level, since the bad reputation would initially run with the company and its product, so failure will stay with it for a very long time but at the same time an optimistic approach will definitely fetch one good opportunity ,sooner or later and their the path for success will be laid.so an integral part of getting a business out of such bad times is the never say die attitude if that is not their nothing will happen |
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Rate this: +6 -0
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Sunitha said:
(Wed, Jul 6, 2011 10:10:39 AM)
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Really the existence of business in this present competitive world is completely based on reputation. However that fame can be achieved only by providing right quality of goods in reasonable price and means. When the consumer loses the confidence and he never again tries to purchase that particular product and even he won't let others too. So the brand image would go into vain.
In order to rebuild the same reputation there should be certain campaigns to be conducted by the industrial personnel and other relevant means apart from providing right quality products. This would improve and retain the acquired good reputation. As we all know that haste makes waste nothing can be achieved in one day so keep maintaining the better quality standards. |
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Rate this: +13 -1
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Aarsha said:
(Tue, May 17, 2011 10:07:52 AM)
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Bad business image can be get rid of by good ethical practices that is social responsibility, promotional campaigns, etc. It can increase the societal image of the company.
Negative reputation leads to the high rate of turnover,reduce the market value, etc leads to the loss of the firm and may leads to the winding up.
To get back the reputation, the firm should be more socially responsible, maintain quality policy,increase promotional campaigns, environmental friendly, meet changing needs of consumers, etc.....
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Rate this: +7 -1
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Ajay.D said:
(Fri, May 6, 2011 02:01:40 AM)
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Lets take example of Catbary chocolate, which was found with worms in it.
But with the help of smart advertisement with Mr. Big B, they are back on their track.
Even in assembly line cocka cola soft drink, government auditors had fond fungus.
Unfortunately Indian public forgets very soon.
Company can get in to their tracks through advertisements, by offering discounts. |
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Rate this: +13 -5
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Akanksha. said:
(Wed, Apr 27, 2011 07:14:19 AM)
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There can be many reasons for a company gaining bad name. But there are also required solutions to get rid of it, for example when cadbury earned bad reputation as it was found that the chocolates contained pesticides that time the strategy of re-earning the faith of the customers was practised. they used Amitabh Bachchan to advertise the fact that cadbury has now used improved techniques to improve its quality.
Moreover company has to give greater attention towards advertisement, customer wants and feedback and also should make the customers feel that they are very important to the company. By using such strategies and modifying them as per the requirement a company can be able to get rid of the bad name it has earned. |
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Rate this: +2 -0
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Ismt B School said:
(Wed, Apr 27, 2011 06:58:14 AM)
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The first impression is often a lasting impression. This is especially true in case of reputations of corporates.Regaining the good impression that is once lost is an uphill task but is by no means impossible. A couple of steps that seem simple but take incredible effort on the part of the company that has lost its reputation include: Accepting the incident/ event that has caused the loss of reputation, Remedying the situation by the company, and following visible steps to ensure that the same incident doesn't repeat itself.
Remedying the situation is bound to prove costly to the company, however this is a cost which must be borne since the loss in number of customers due to the ruined reputation could prove even more disastrous. |
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Rate this: +2 -0
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Anjali said:
(Tue, Apr 26, 2011 10:42:07 AM)
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| The business can get rid of bad name only when it fully satisfy the consumers because business earn good reputation and maximum profit only when consumers buy their product. And the product should be cheap and good so that more consumers are attracted to buy. |
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Rate this: +3 -0
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Monika said:
(Sat, Apr 23, 2011 01:31:00 AM)
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The companies have a aim to maximize profit in all circumstances but it can't be done without customers satisfaction.
So, first of all, it is needed to have a good behaviour with customers because rude behaviour is acceptable by none, and it can be major reason of company's bad reputation. Every customer should feel, they are the only one.
Find out the causes governing the bad reputation and execute the solutions as soon as possible because of today's cut throat competition. The solutions should be somewhat visible and satisfiable to the customer.
The Media should be handled properly and effectively as the media has the great impact on people by doing so a company's good will can reach to each and every person who had been affected atleast once and never leak the information about the internal hazards that company following because of bad reputation, show that its running well and working in faith of customer and never let opposition to take advantage of your company's bad reputation.
Make a time to time survey and Add new and advanced features to the product as a surprise package, according to customer's need before your opposition and keep an eye on them. |
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Rate this: +2 -0
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Piyush said:
(Thu, Apr 14, 2011 08:38:37 AM)
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| I think goodwill of a business is prime important factor in its success and growth but as a businessman think and plan things it may not come in its way there may be different reasons which can create its bad image example-the relationship of the staff with the customers is rude, quality have been lowered, prices have increased and many more things. Now the only way for a businessman to get rid of this is to improve the factors causing the bad image, if posible change the location and name because it take lot of time to maintin goodwill but take a minute in spoiling it. |
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Rate this: +2 -0
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Mithun said:
(Wed, Apr 13, 2011 10:13:22 AM)
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| When a bad reputation strikes, the preliminary thing that has to be the finding out of what is the factor is, and the realisation that it could pull you all the way down. It is war time and execution is to be done at the max speed, hence the strategy should be implemented too fast. It should also be made sure that the solution is known to the public, ie, each and every one of the affected ones at least. Media should be handled appropriately and should be tide turned so as not to get the opposition. |
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Rate this: +1 -0
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Nitin said:
(Mon, Mar 28, 2011 10:54:51 AM)
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| If the company's image is spoil the company will take action as soon as possible like Eg. Cadbury. After bad image they will promoting their band, product and get the faith and trust. |
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Rate this: +1 -0
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Priyesh said:
(Tue, Mar 1, 2011 02:43:01 PM)
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When any company received bad reputation. There may be mainly two reasons, first is quality of product and second is corruption. When any of the condition arise which affects company's reputation. The company should take instant step to sort out this problem immediately. Firstly all the causes should be identified & the suitable steps should be taken to regain the trust of their customers. For example when Nokia found that there was some problem in the battery of in some models of its mobile. Then company immediately offered their customers to replace the battery by new one. This immediate step keep their customers all times satisfied.
On one side big companies can easily come out this types of situation because their name is enough to win the faith of customers. But the bad reputation creates much problem for smaller firms which are localized to small region and doesn't have large capital. When the company gets bad reputation at that time company's member should approach their customers to get the feedback & then immediate steps should be taken to come out the situation and regain the customers faith & satisfaction. |
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Rate this: +12 -0
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Preeti said:
(Tue, Sep 7, 2010 12:05:43 AM)
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| A bad reputation to the business is one of the major reasons that would reduce the turnover as a whole. Doing a business on loss is of no use. First, I will make a study on the causes and see how it can be rectified. To make people/clients/customers or whomsoever to gain their confidence back on my business deals with them. Change the name, like the axis bank did. Make people believe that its an entire different company. Implement new marketing and advertising strategies to attract more people. Lastly, that should be a lesson. I will never ever let it happen again. |
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Rate this: +9 -0
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