Logical Reasoning - Making Judgments - Discussion

Discussion Forum : Making Judgments - Type 1 (Q.No. 8)
Directions to Solve
Each question presents a situation and asks you to make a judgment regarding that particular circumstance. Choose an answer based on given information.

Rita, an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes, opened a bakery one year ago and is surprised that business has been so slow. A consultant she hired to conduct market research has reported that the local population doesn't think of her shop as one they would visit on a daily basis but rather a place they'd visit if they were celebrating a special occasion. Which of the following strategies should Rita employ to increase her daily business?
making coupons available that entitle the coupon holder to receive a 25% discount on wedding, anniversary, or birthday cakes
exhibiting at the next Bridal Expo and having pieces of one of her wedding cakes available for tasting
placing a series of ads in the local newspaper that advertise the wide array of breads
moving the bakery to the other side of town
Answer: Option
This is the only option that would encourage people to think of the bakery as a shop they would visit regularly and not just on special occasions.
7 comments Page 1 of 1.

JAGANNATH MISHRA said:   3 years ago
Option A seems to be incorrect as,

- there is the availability of customers in a wedding or other functions.
- on the other hand, Rita is also well-known in this field.

Hence there is no need for a discount.

The second option B also seems invalid due to the above reasons.

The third option C also seems however valid to a little extent but a time taking process and also leads to some extent of uncertainty in a succession of the idea.

Hence option D is the quick and perfect step for her concern where the shifting of the bakery will not harm Rita as she is well known for her cakes. Here she needn't advertise herself.

Fredrick said:   7 years ago
Option A seems to me correct, Firstly who wouldn't want a discount from a renowned chef on a big occasion by just buying coupon from her besides. She desires a daily business, so if I buy once or twice a week, others out there will still buy making her bakery a daily business. And can even use that platform to introduce a customers to her other bakery product just with a "25%" discount. So, it's A.

Naveen said:   8 years ago
After advertising why people go to the bakery. It is right that only on occasion people buy cakes and all that do you see any bakery where only cakes are sell.

No there is no bakery that only sells cakes. So, in this case, Rita has to increase its business means she has to start service at the door, the special arrangement at the occasion, discounts on bulk orders etc.

Vithya said:   8 years ago
Option C is correct. Because local population doesn't think of her bakery as a shop they would visit regularly and just on special occasions. So, local advertisements help to change their thinking.

Option A doesn't suit. Because Rita well known for her artistic wedding cakes. So, everybody would buy without any discount. But, just on special occasions, not regularly.

Option B also doesn't suit. When everybody well known about the taste of her wedding cakes, then what is a need for exhibiting cakes for tasting?

Option D also not the correct choice. No need to move bakery to the other side of town. Because Rita well known for her artistic wedding cakes. Advertisements only help to know people that her bakery as a shop they would visit regularly. Not jut on special occasions.

So, option C is the correct answer.

Pratima said:   8 years ago
Why Rita does ads on newspaper and other?

When the chef is already well known for me the option, "A" is correct. In fact, no need to ads here.

Bubu said:   8 years ago
I think option A, B and C is correct but option A and B will not satisfy customers. So c is correct.

Benson said:   1 decade ago
The first option looks better. As the 25% offer would tempt them to buy it more often.

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