Will Mumbai's Film Industry ever evolve into a Truly Modern Corporative One?
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14 comments Page 2 of 2.
Jelfread said:
1 decade ago
I would say definitely it is true that film industry is already on the verge of transformation into a corporate one.
1. Promotional campaigns are run my media, outdoor advertising, word of mouth, and other sources.
2. Production houses where many big personalities hold their stake. It works as a company endorsing and publicizing its projects.
3. Business strategies that it adopts to gain in competitive advantage. As in the release of movies on major festive seasons.
4. Products that do come out like G1, krish toys for kids and goodies.
And many other things that are visible to us has clearly shown how it evolved to a corporate one.
1. Promotional campaigns are run my media, outdoor advertising, word of mouth, and other sources.
2. Production houses where many big personalities hold their stake. It works as a company endorsing and publicizing its projects.
3. Business strategies that it adopts to gain in competitive advantage. As in the release of movies on major festive seasons.
4. Products that do come out like G1, krish toys for kids and goodies.
And many other things that are visible to us has clearly shown how it evolved to a corporate one.
(14)
Sridhi said:
1 decade ago
Yes, Mumbai's film industry is a truly corporate one. The purpose of corporate society is to earn profit, for that they advertise, they give people what they really want and try to emerge as a brand which is whole heatedly accepted by the mass.
As we can observe, there is branding in movies too (e.g) people prefer to watch those movies which cast their favorite actor, or is being directed by someone who has a record in making hit movies, and sometimes because they find the trailer good etc. The purpose of movies is to attract more and more audience so that the film makers have a great turnover.
As we can observe, there is branding in movies too (e.g) people prefer to watch those movies which cast their favorite actor, or is being directed by someone who has a record in making hit movies, and sometimes because they find the trailer good etc. The purpose of movies is to attract more and more audience so that the film makers have a great turnover.
(7)
Pinky said:
9 years ago
Yeah of course.
Clearly, we see that youngsters prefer Bollywood more than Kollywood which tells us that Mumbai film has put effort to be popular. So it seems Mumbai film industry trying to evolve as corporative.
Clearly, we see that youngsters prefer Bollywood more than Kollywood which tells us that Mumbai film has put effort to be popular. So it seems Mumbai film industry trying to evolve as corporative.
(12)
NIKHIL DOOHAAN said:
8 years ago
It is already a truly modern cooperative one.
Look at established film studios such as Yash Raj studios.
They do all of their dealings professionally, they host perfect auditions, they use mpdern softwares to edit movies and use highly paid vfx and animation artists to make Bollywood movies at par hollywood movies.
Infact your understanding of truly modern cooperaive one is not reasonable, you should get a better insight of FILM industry.
Look at established film studios such as Yash Raj studios.
They do all of their dealings professionally, they host perfect auditions, they use mpdern softwares to edit movies and use highly paid vfx and animation artists to make Bollywood movies at par hollywood movies.
Infact your understanding of truly modern cooperaive one is not reasonable, you should get a better insight of FILM industry.
(19)
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