Database - Database Processing for BIS - Discussion

Discussion :: Database Processing for BIS - General Questions (Q.No.20)

20. 

We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

[A]. Has ordered recently, orders frequently, and places a large order when she orders.
[B]. Hasn't ordered recently, orders infrequently, but places a large order when she orders.
[C]. Has ordered recently, orders frequently, but doesn't place a large order when she orders
[D]. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

Answer: Option C

Explanation:

No answer description available for this question.

Rahul Ambardekar said: (Oct 23, 2010)  
RFM stands for
* Recency - How recently a customer has purchased?
* Frequency - How often he purchases?
* Monetary Value - How much does he spend?
thus 115 indicates
ordered recently
orders frequently
Spent less amt

Indurajan said: (Apr 5, 2014)  
RFM ratings have become an important tool. Using RFM analysis, customers are assigned a ranking number of 1, 2, 3, 4, or 5 (with 5 being highest) for each RFM parameter. The three scores together are referred to as an RFM "cell". The database is sorted to determine which customers were "the best customers" in the past, with a cell ranking of "555" being ideal.

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