Current Affairs - Technology - Discussion

AU Small Finance Bank has decided to improve its business through crowd-sourcing, involving not only employees but also customers and non-customers using the mobile app named 'Kamao' (earn). AU Small Finance Bank has planned to encourage stakeholders to refer prospective customers, who want to open deposit accounts or get loans, on the app and win rewards. The app is currently undergoing beta (field) testing. If an employee, customer or non-customer give leads (prospective customer's name, contact details, and banking requirements) they will be rewarded. The sales team will work on the lead, and if it converts into business, the person who referred the prospective customer, will get a reward. The status of the lead given will be updated in the app. In case of employees, the bonus is linked to generation of leads. The the app will be launched in six months.