Current Affairs - Technology - Discussion

India's largest online retailer Flipkart has forged an alliance with video streaming service Hotstar and launched a video advertisement platform. It is part of a broader strategy to generate more revenue from the booming video advertising business. The new platform, Shopper Audience Network, will allow brands to target consumers through personalized video ads on Hotstar. Flipkart plans to leverage data from its massive user base and help brands connect with potential consumers using these targeted ads.