Current Affairs - State - Discussion

The government of Andhra Pradesh entered into a MOU with Mastercard and launched a mobile platform, e-Rythu (e-farmer in Telugu) enabling small-scale farmers to market their produce at reasonable prices. It aims to digitize agriculture marketplaces, payments, workflows, and secure way to buy, sell and receive payments for agri productes. The platform has been developed by Mastercard Labs for financial inclusion. The platform also creates a digital transaction history, which allows farmers to receive formal credit from banks and other financial institutions. The government aims to integrate the e-Rythu with existing platforms such as-e-NAM (National Agricultural Market).