Current Affairs - Sports - Discussion

The International Cricket Council (ICC) has entered into a strategic partnership with Google to enhance the global visibility and accessibility of women’s cricket. This collaboration leverages Google’s wide range of products, including Android, Google Gemini, Google Pay, and Google Pixel, to provide fans with live updates, highlights, personalised content, and localised experiences. With the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the Women’s T20 World Cup 2026 in England and Wales approaching, this alliance is expected to significantly boost fan engagement, inspire younger audiences, and foster greater participation in women’s cricket worldwide.