Current Affairs - National - Discussion

Western Railway has teamed up with the popular cartoon character Chhota Bheem to spread messages about railway safety. This collaboration will utilize various media formats such as print, digital platforms, and educational school programs over the span of a year. By targeting younger audiences, the initiative aims to effectively communicate safety practices using a familiar and engaging character. This strategic partnership highlights the use of popular media to influence public behaviour positively, particularly among children, making safety education more accessible and impactful.