Current Affairs - National - Discussion

Amul has been ranked as the 3rd most valued brand in India according to the YouGov India Value Rankings 2025. This ranking places Amul alongside Amazon (1st) and Flipkart (2nd). Amul, known for its strong consumer trust, affordability, and high-quality dairy products, is the only FMCG brand in the top three. Its success is attributed to its cooperative model that supports farmers, its wide market penetration, and consistent innovation, ensuring its appeal across various consumer segments. This recognition reinforces Amul's position as a leader in India's FMCG industry.