Current Affairs - Business - Discussion

Fashion retailer Myntra announced that it has acquired Witworks, a Bengaluru based technology startup, involved in developing smart wearable devices and their underlying software. As a part of the acquisition Myntra has inducted the team into its Innovation Labs. Witworks launched the Blink Watch wearable device in 2016. It operates on their voice-based platform, Marvin OS. The platform integrates native and third-party services with the potential of innovative voice and visual interactions, designed exclusively for wearable devices. This acquisition will facilitate Myntra to develop wearable products for their in-house brands and to utilise the technology to enhance consumer engagement.