Current Affairs - Business - Discussion

Malaysia Airlines partnered with the Mumbai Indians as their Associate Sponsor and Official Global Airline Partner to strengthen its brand presence in India and international markets. The collaboration was launched with a symbolic release of 100 Wau Bulan kites in Mumbai during Makar Sankranti. By partnering with a franchise that has over 55 million fans, Malaysia Airlines aims to enhance its hospitality offerings, engage diverse audiences, and leverage the global appeal of the Indian Premier League to boost its brand visibility and market reach.