Current Affairs - Business - Discussion

Amul has extended its sponsorship with the Argentina Football Association for another season, continuing a relationship that began in 2022. This renewal highlights the brand’s growing presence in international sports, particularly as the first Indian regional sponsor in Argentine football history. The association has now reached its fourth year, showcasing strong collaboration between Amul and the reigning world champions. By maintaining this partnership through the 2026 World Cup period, Amul reinforces its global visibility and deepens its connection with football audiences worldwide.