Current Affairs - Business - Discussion

Zoho collaborated with MapmyIndia Mappls to introduce India’s first fully indigenous geo-smart CRM, strengthening the country’s Atmanirbhar Bharat technology ecosystem. This partnership enhances Zoho CRM by integrating advanced geospatial intelligence tools such as Address Capture, Nearby Lead Finder, Location Visualisation, and Sales Route Optimisation. These features allow businesses to utilize real-time location-based insights for improved customer engagement, more efficient field operations, and smarter sales planning. The launch marks a significant milestone in India’s digital innovation landscape by merging homegrown CRM capabilities with indigenous mapping and geospatial technologies.