Current Affairs - Business - Discussion

Apollo Tyres secured the role of Team India’s lead sponsor after winning a highly competitive bidding process organized by the BCCI. The ₹579 crore agreement covers 121 bilateral matches and 21 ICC fixtures from 2025 to 2028, replacing Dream11 as the previous sponsor. Apollo Tyres outbid Canva and JK Cements, setting one of the highest sponsorship values in Indian cricket history. This partnership provides Apollo with prime visibility on the Indian team’s jerseys across some of the most globally watched cricket tournaments, enhancing its international recognition and expanding its market presence in over 100 countries.