Current Affairs - Business - Discussion

Zepto, a prominent player in India’s quick-commerce space, has officially changed the name of its parent company from Kiranakart Technologies Private Limited to Zepto Private Limited. This strategic rebranding effort strengthens its market identity and aligns the corporate and consumer-facing brand in anticipation of an IPO. The move mirrors similar steps taken by other startups like Swiggy and Zomato before their public offerings. By consolidating its legal and commercial identities, Zepto is enhancing brand recall, easing communication with stakeholders, and streamlining regulatory procedures as it prepares to enter the stock market.