Current Affairs - Business - Discussion

PV Sindhu, a two-time Olympic medallist and global badminton icon, has partnered with PUMA India in a multi-year collaboration, marking the brand's official entry into the badminton domain. This partnership highlights PUMA's commitment to promoting badminton in India, where the sport has a rapidly growing fan base of 57 million. Sindhu's legacy of achievements, including her Olympic medals and World Championship title, positions her as the perfect ambassador for the brand. The collaboration aims to inspire young athletes, launch innovative badminton gear, and expand PUMA’s presence in India's burgeoning sports market.