Current Affairs - Business - Discussion

Aditya Birla Group, under the leadership of Chairman Mr Kumar Mangalam Birla, announced the launch of its jewellery retail business named 'Indriya' on July 30. This move marks the Group's entry into the Indian jewellery market, leveraging its strong brand equity and market insights. Indriya aims to become one of the top three jewellery retailers in India over the next five years, with a significant investment of Rs 5,000 Cr. The brand's name and insignia are inspired by India's cultural heritage and symbolize beauty, grace, and empowerment.