Current Affairs - Business - Discussion

The Adani Group, chaired by Gautam Adani, has been announced as the principal sponsor for the Indian contingent at the 2024 Paris Olympics. This sponsorship signifies a significant commitment by the conglomerate to support Indian athletes and promote national pride through sports. The #DeshkaGeetAtOlympics campaign launched by Adani Group aims to celebrate the dedication of Indian athletes and inspire patriotic fervour among the public, highlighting the importance of representing India on the global stage of sports.