Current Affairs - Business - Discussion

According to the London-based consultancy Brand Finance annual report , "Brand Finance India 100 2019", "Tata" has become India's most valuable brand for the second straight year in 2019 with the brand value of $19.6 billion followed by LIC(Life Insurance Corporation) (2nd )with $7.3 billion and Infosys (3rd )$6.5 billion. The brand value of Tata increased to 37% with $19.6 billion, the highest in the top 25 compared to $14.23 billion in 2018. TATA group's brand present across autos, IT services, steel, and chemicals. Brand Finance, calculates the value of brands based on the 'royalty relief approach', which estimates likely future sales that are attributable to a brand based on the royalty rate.It also ranks brands based on its strength & performance with its competitors.