Current Affairs - Business - Discussion

Apple displaced Google to become the top brand in the world in 2018 while Facebook, mired in data breach controversies, fell to ninth place in the top 100 brands globally. According to global brand consultancy Interbrand's "Best 100 Global Brands 2018" report, Amazon achieved a 56% growth to become the third top brand globally. According to the ranking, Apple's brand value grew 16 per cent (year-on-year) to $214.5 billion. It went on to become the first company in the US to hit the $1 trillion market cap. Google stood at second place while Amazon is third.