Current Affairs - Business - Discussion

Flipkart has held talks to buy a stake in Hotstar, Star India's video streaming service, as part of India's largest online retailer's strategy to bet big on video content and attract more Internet consumers and shoppers. Flipkart already has some ties with Hotstar, having launched a new video advertisement platform with Hotstar in July. Hotstar is also one of the many Internet partners that Flipkart has brought on board for its relaunched customer loyalty programme, Flipkart Plus.