Current Affairs - Business - Discussion

The combined company will have over 60 per cent market share throughout the Middle East and improved profitability due to better unit economics and larger scale of operations. The company, however, did not give any financial details of the acquisition. The transaction, the largest in the travel space in MENA region, will offer Cleartrip a wider outreach and a larger client base in an adjacent market, providing economies of scale as well as enhanced competencies and regional knowledge.