Current Affairs - Business

Airtel Payments Bank has partnered with Karnataka Bulldozers as a co-sponsor for the Celebrity Cricket League (CCL) 2025, starting on February 8. This collaboration is aimed at promoting secure digital banking and financial awareness among cricket fans. By leveraging Cricket’s vast audience, Airtel Payments Bank seeks to reinforce trust in digital transactions and highlight the benefits of secure online banking. The partnership aligns with the bank’s commitment to digital security, making it a strategic move to engage with millions of users and expand awareness about safe banking practices.

X, the social media platform owned by Elon Musk, has collaborated with Visa to launch a real-time payment system, aligning with Musk's goal of transforming X into an "everything app." The new "X Money Account" service will enable digital wallets, peer-to-peer transactions, and bank transfers, allowing users to link their debit cards for seamless payments. This partnership with Visa is a significant step toward integrating financial services within the platform, with the service expected to roll out later this year.

Pine Labs has deepened its partnership with SBI Payments to accelerate the adoption of digital commerce across India. The two companies, with a 12-year-long relationship, aim to enhance merchant solutions, provide seamless payment experiences, and promote financial inclusion. Their collaboration will focus on improving business productivity and offering diverse payment methods. By integrating SBI Payments' extensive network with Pine Labs' advanced technology, the partnership seeks to improve consumer experiences, drive digital payment adoption, and bridge the gap between urban and rural India for better financial access.

Tata AIG launched CyberEdge, a comprehensive cyber insurance solution aimed at protecting Indian businesses, particularly SMEs, from the growing threat of cyber risks. The product provides extensive coverage, including data recovery, legal fees, and business interruption losses. Tata AIG’s goal is to capture 25% of the cyber insurance market in the next five years. With cyberattacks on the rise in India, this initiative is timely, offering essential protection to businesses vulnerable to cyber threats, including small and medium enterprises that often lack strong cybersecurity measures.

Walmart launched strategic pilot programs with Indian startups to enhance its US supply chain and sourcing operations. The selected startups include KBCols Sciences from Pune, GreenPod Labs from Chennai, and Cropin from Bengaluru. This initiative focuses on leveraging innovative solutions to build a more resilient global supply network, showcasing Walmart’s commitment to fostering innovation and collaboration in its operations.