Current Affairs - Business

Axis Max Life Insurance introduced Bandhan 2.0, an innovative onboarding platform utilizing AI-enabled augmented reality to enhance the employee experience. This platform integrates gamification and virtual environments to create engaging, consistent, and scalable onboarding for new hires. It includes features like direct interaction with leadership and remains accessible for 60 days after joining, aiming to inspire, connect, and empower employees from day one. Bandhan 2.0 reflects the company’s forward-thinking approach to blending technology with human resource practices to boost engagement and productivity right from the onboarding stage.

Air India SATS Airport Services Private Limited (AISATS), a joint venture involving Air India, inaugurated the AISATS BLR Logistics Park at Kempegowda International Airport in Bengaluru. With an investment of ₹200 crore, this park is now one of the largest on-airport logistics facilities in South India. Spread over eight acres, it is designed to enhance cargo handling capacity and streamline logistics operations within the airport. The initiative reflects Air India's strategic focus on expanding its role in aviation infrastructure and logistics services, supporting both domestic and international trade through enhanced supply chain efficiency.

Zepto, a prominent player in India’s quick-commerce space, has officially changed the name of its parent company from Kiranakart Technologies Private Limited to Zepto Private Limited. This strategic rebranding effort strengthens its market identity and aligns the corporate and consumer-facing brand in anticipation of an IPO. The move mirrors similar steps taken by other startups like Swiggy and Zomato before their public offerings. By consolidating its legal and commercial identities, Zepto is enhancing brand recall, easing communication with stakeholders, and streamlining regulatory procedures as it prepares to enter the stock market.

The primary goal of the Tata Neu SBI Card partnership between SBI Card and Tata Digital is to enhance the shopping experience by offering significant rewards and exclusive benefits. The card is designed to provide premium shopping experiences, with rewards such as NeuCoins, lounge access, and other lifestyle benefits, which aim to make everyday shopping more rewarding for consumers. The collaboration focuses on customer satisfaction and improved shopping convenience through both physical and digital purchases.

Swiggy partnered with the Ministry of Labour & Employment through a Memorandum of Understanding (MoU) aimed at boosting employment in the gig and logistics sectors. The initiative is expected to generate over 12 lakh job opportunities in the next 2–3 years via the National Career Service (NCS) portal. This collaboration leverages Swiggy’s reach in the gig economy and the NCS platform's ability to connect job seekers and employers. Through real-time job postings and seamless tracking, the partnership focuses on inclusive hiring practices and supports digital empowerment, particularly for youth, women, and individuals seeking flexible employment across urban and semi-urban areas.