Current Affairs - Business

Tata Motors has appointed Bollywood actor Vicky Kaushal as the brand ambassador for its Passenger and Electric Vehicle range. This collaboration is launched with the "Take the Curvv" campaign, promoting the upcoming Tata Curvv SUV during IPL 2025. Tata Motors aims to enhance its brand identity, focusing on innovation, excellence, and the "Make in India" initiative. The campaign will include commercials across various platforms, aligning Vicky Kaushal’s values of authenticity and disruption with the brand’s image.

BPCL launched the 'Emerge' cohort under the Ankur Fund to support startups in the Energy Efficiency and City Gas Distribution (CGD) sectors. The initiative focuses on startups with Proof of Concept (PoC) or Minimum Viable Product (MVP) solutions in Oil & Gas, especially those utilizing AI-driven energy management, predictive maintenance, and heat recovery. Since 2016, BPCL Ankur has funded 30 startups with Rs. 28 crores, contributing to innovation and development in the energy sector. This reflects BPCL’s ongoing commitment to fostering advancements in energy efficiency and sustainability.

The Competition Commission of India (CCI) has approved Tata Sons’ plan to acquire an additional 10% stake in Tata Play from Baytree Investments (Mauritius) Pte Ltd. This move is part of Tata Sons' strategy to strengthen its position in India's digital entertainment and content distribution market. The acquisition will enhance Tata Play’s market standing, especially in providing Pay TV and OTT services, positioning the company more prominently in the growing digital entertainment sector.

Canara HSBC Life Insurance has partnered with GIC Housing Finance (GICHF) to provide credit life insurance to home loan customers. Through this collaboration, GICHF customers are offered the 'Group Asset Secure' product, which provides financial protection against loan liabilities. This partnership aims to support India's growing homeownership aspirations by integrating strong insurance solutions into the home loan process, ensuring customers are financially protected in case of unforeseen circumstances.

Bisleri International has partnered with Observer Research Foundation to launch the book "Trading Blue Gold: A Blueprint for Water Credit Valuation in India". This book focuses on water credits, a market-based mechanism that promotes sustainable water management practices. The publication aims to explore the expansion of the water credit framework beyond the beverage industry, highlighting Bisleri's commitment to environmental sustainability.