Current Affairs - Business

Hero MotoCorp collaborated with Thums Up, a popular soft drink brand by The Coca-Cola Company, to launch the limited-edition Mavrick 440 Thunderwheels motorcycle. This partnership aims to appeal to young consumers with its bold design and adventurous spirit. The special edition bike, available until November 15, 2024, features a unique look inspired by Thums Up, supported by endorsements from cricket stars like Jasprit Bumrah and Rishabh Pant. The campaign focuses on combining Hero’s innovation with Thums Up’s essence of excitement and adventure.

Dassault Aviation, renowned for its Rafale fighter planes, has expanded its presence in India by establishing Dassault Aviation MRO India (DAMROI), a wholly-owned subsidiary focused on customized MRO services for the Indian Air Force's Rafale and Mirage 2000 fleets. This move aligns with India's strategic objectives, including promoting indigenous capabilities, supporting the "Make in India" initiative, and contributing to the "Skill India" scheme. DAMROI will leverage Dassault's technological expertise and foster local collaboration, enhancing India's aerospace and defence capabilities.

Wabtec Locomotive Private Limited, a joint venture between Indian Railways and Wabtec, is set to begin exporting Evolution Series locomotives from its Marhowra plant in Bihar to Africa by 2025. This plant, established in 2018, has already manufactured approximately 650 locomotives and will produce ES43ACmi locomotives featuring a 4,500 HP engine. The joint venture underscores Wabtec's significant presence in India's locomotive manufacturing sector and its expansion into international markets. This development highlights the growing collaboration between Indian Railways and global industry leaders like Wabtec.

Shankh Air, under Shankh Aviation, has been granted a No Objection Certificate by the Civil Aviation Ministry to commence its flight operations. The airline plans to operate Boeing 737-800NG aircraft and will focus on both inter- and intra-state routes, utilizing hubs in Lucknow and Noida. This marks a significant step in expanding air travel options in the region. With leadership from Shankh Air Chairman Sharvan Kumar Vishwakarma and the CEO of Noida Airport Christoph Schnellmann, the airline aims to enhance connectivity and provide efficient travel services.

Mappls has partnered with Zoomcar to streamline travel planning and booking for users. Through the Mappls App, users can now directly book Zoomcar rides, enjoying features like no security deposit, unlimited kilometres, and flexible pick-up/drop-off. This partnership combines Zoomcar's car-sharing services with Mappls' innovative mapping and travel solutions, promising a seamless and enjoyable road trip experience. The collaboration aims to make travel more convenient and enjoyable, catering to various budgets and travel needs.