Computer Science - Management Information Systems

36. 

Marketing research data is gathered by

A. observation
B. In-depth interviews
C. controlled experiment
D. All of the above
E. None of the above

Answer: Option D

Explanation:

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37. 

Customer data (name and address, shipping instructions, credit terms, etc.) is provided by the:

A. manufacturing information system
B. order entry subsystem
C. billing subsystem
D. marketing information system
E. None of the above

Answer: Option C

Explanation:

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38. 

Detected money errors are corrected with

A. debit entries
B. credit entries
C. both (a) and (b)
D. neither (a) nor (b)
E. None of the above

Answer: Option C

Explanation:

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39. 

Data are allowed to be transmitted in only one direction in a:

A. simplex channel
B. dumb channel
C. half-duplex channel
D. full-duplex channel
E. None of the above

Answer: Option A

Explanation:

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40. 

Many large organizations have information _____ where managers can use fourth-generation languages to retrieve the facts they need from online data bases, and where staff experts are available to provide PC hardware/ software guidance.

A. expert
B. centers
C. control
D. MIS
E. None of the above

Answer: Option B

Explanation:

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