Current Affairs - Miscellaneous - Discussion

Discussion :: Miscellaneous - Latest Current Affairs (Q.No.93)

93. 

Which company has announced its new unified brand identity by renaming all its products under a new name and logo "Vi"?

[A]. Airtel and Vodafone
[B]. Vodafone and I-ball
[C]. Vodafone and Idea
[D]. Airtel and Jio

Answer: Option C

Explanation:

Vodafone Idea has announced its new unified brand identity by renaming all its products under a new name and logo "Vi". The Beleaguered telecom operator, announced the rebranding of the company through a virtual platform. The integration into one brand is believed to be the company's efforts to reduce the cost of maintaining two brands. The rebranding also comes at a time when Vodafone Idea has seen its user base falling from 408 million at the time of the merger to 280 million at the end of June 2020. With Vodafone focusing on premium urban brand, Idea has been a mass rural-focused brand. Following the merger, the urban-rural appeal of the two brands took a hit

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